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Errores Seo 10 Errores SEO comunes Actualizada: 04/20/2023 Si estás comenzando en el mundo del SEO, probablemente busques guías y tutoriales. Es fácil caer en técnicas de black hat SEO que prometen resultados rápidos. Hay muchos consejos como "Posiciona tu web rápidamente" o "aumenta tus visitas". Pero, estas técnicas pueden llevar a penalizaciones o a no aportar valor a tu estrategia SEO.
Errores Comunes en SEO
El propósito de este artículo es mostrarte algunos errores comunes en SEO y cómo evitarlos. El SEO involucra diferentes aspectos del mundo digital, desde el contenido hasta la experiencia del usuario. No es tarea de un solo departamento, sino que requiere la colaboración de varios.
1. Sitio Web Lento Un sitio web lento es perjudicial tanto para Google como para el usuario. Se recomienda tener un sitio rápido, aunque no hay un estándar exacto para la velocidad de carga. Piensa en brindar la información rápidamente y en no hacer perder tiempo a los bots de Google con una página lenta.
2. Navegación Interna Una buena estructura de enlaces internos ayuda a Google a indexar mejor tu sitio. Recomendaciones incluyen crear un mapa del sitio en HTML y enlazar artículos entre sí. Los enlaces internos son clave para las estrategias SEO.
3. Enfocarse en Mobile El uso de móviles ha crecido rápidamente y es crucial optimizar tu sitio para estos dispositivos. No se trata solo de tener un diseño responsive, sino también de mejorar el rendimiento y la velocidad de carga en móviles. Herramientas como PageSpeed de Google y tecnologías como AMP pueden ayudarte en este aspecto.
4. SEO no se trata sólo de visitas Debes pensar en qué hace el usuario una vez que llega a tu sitio. Si busca "muebles baratos", tu página debe satisfacer esa necesidad. Como dice Rand Fishkin, Fundador de Moz, "El diseño es el 50% de la batalla".
5. Comprar o Vender Enlaces Comprar enlaces entrantes es un error común y está relacionado con técnicas de black hat SEO. Los enlaces deben ser naturales y no comprados por motivos de posicionamiento.
6. Usar el Mismo Texto en Enlaces Entrantes Usar el mismo texto de anclaje repetidas veces es una práctica que Google puede identificar y penalizar. Varía los textos de tus enlaces entrantes.
7. No Analizar Palabras Clave Intentar posicionarte en palabras sin búsquedas o extremadamente competitivas es un error. Es vital seleccionar bien las palabras clave, pensando en cómo buscaría tu cliente o usuario potencial.
8. Abusar de una Palabra Clave Usar excesivamente una palabra clave, como "muebles baratos", puede hacer que tu contenido sea artificial y viole las directrices de Google. Busca un equilibrio y mantén la naturalidad en tu texto.
9. Efectos Mal Implementados Los efectos visuales pueden ser perjudiciales si no se implementan correctamente, llegando a bloquear el contenido y afectar negativamente al SEO. Es importante usarlos con precaución.
10. Tratar de Posicionar Varias Consultas en una Página No intentes posicionar múltiples consultas en una sola página. Ofrece al usuario contenido relevante y segmentado para mejorar tu posicionamiento.
Conclusión En mi experiencia como consultor, he visto marcas con buenos resultados en SEO por suerte o reconocimiento. Pero incluso estas marcas necesitan adaptarse continuamente a los cambios de Google para mantener su tráfico web. Como recomendación final, enfócate en la velocidad de carga, especialmente en móviles, y en proporcionar una excelente experiencia de usuario.
¿Tienes alguna otra recomendación sobre errores comunes en SEO? ¡Compártela en los comentarios!